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SZR is full aware of your
role in the social development of the Country. Therefore, it contributes with
financial resources and human capital to hospitals, beneficent entities and
social projects.
Those social investments
have been growing every year, assisting to a larger number of people and
reducing the social distances among them.
The socioeconomic
transformations of the last 20 years have been affecting the behavior of
companies deeply until then accustomed to the pure and exclusive increase of
the profit. If on one side the private section has prominence room more and more
in the wealth creation; on the other hand, it is well known that with great
power, great responsibility comes. In function of the creative capacity already
existent, and of the financial and human resources already available, companies
have an intrinsic social responsibility.
The idea of incorporate
social responsibility to the businesses is. Therefore, relatively recent. With
the appearance of new demands and larger pressure for transparency in the
businesses, companies see each other forced to adopt a more responsible posture
in your actions.
Unhappily, many still confuse
the concept with philanthropy, but the reasons for behind of that paradigm they
don't only interest to the good to be social, but they also involve better
performance in the businesses and, consequently, larger profitability. The
search of the corporate social responsibility has, thick way, the following
characteristics:
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It is plural. Companies
don't just owe satisfactions to your shareholders. A lot on the contrary.
The market now should render bills to the employees, to the media, to the
government, to the no-government and environmental section and, finally, to
the communities with that operates. Companies only have to win in the new
social partners' inclusion in your processes decisive. A dialogue more
participating doesn't just represent a change of behavior of the company,
but it also means larger social legitimacy.
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It is
distributive. The social responsibility in the businesses is a concept that
the the whole productive chain is applied. Not only the final product should
be evaluated by factors environmental or social, but the concept is of
common interest and, therefore, it should be diffused along whole and any
productive process. As well as consumers, companies are also responsible for
your suppliers and they should make to be worth your ethics codes to the
products and services used along your productive processes.
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It is
maintainable. Social responsibility walks of hands given with the concept of
maintainable development. A responsible attitude in relation to the
atmosphere and to the society, not only it not guarantees the shortage of
resources, but it also enlarges the concept to a wider scale. The
maintainable development not only he/she refers to the atmosphere, but for
road of the invigoration of durable partnerships, it promotes the image of
the company as a whole and finally group to the guided growth. A
maintainable posture is by nature preventive and it makes possible the
prevention of future risks, as environmental impacts or lawsuits.
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It is transparent. The globalization brings with itself
demands for transparency. Not more they have enough us more the accounting
books. Companies are gradually forced to publish your social and
environmental performance, the impacts of your activities and the measures
electric outlet for prevention or compensation of accidents. In that sense,
companies will be forced to publish annual reports, where your performance
is confronted in the most different possible modalities. A lot of companies
already make him/it in voluntary character, but many foresee that
partner-environmental reports will be compulsory in a close future.
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